Why Exhibit Booth and Display Lighting is Important?
Effective lighting is almost an indispensable aspect of an excellently designed stand. Many may think “I agree but it will probably cost a lot, I don’t have a big budget”. But thanks to modern technologies, we now have access to a plethora of excellent lighting choices – different lights for different purposes and fit different budgets. It depends on using the right lights in the right way to create a coherent stand design. A little goes a long way to help you maximise your return on investment (ROI) from exhibitions. Therefore it is always advisable to include the lighting aspect in your stand design from the beginning. Talk to your designer and stand builder for professional advice.
Attracting the attention of your target audience is the first and foremost goal to achieve when participating in a trade show or setting up a booth in the public. But how to stand out in the crowded marketplace? Excellent exhibit design that captures attention to your stand or brand name even from a distance. Effective and attractive lighting does exactly that job – catching your potential visitor’s eye even well before he/she is there. Amongst others, some popular attention-grabbing lights are coloured LED tape, uplights and moving lights.
Highlighting Logo, Message or Product
To create focal points or to bring focus to a particular areas of a stand such as your logo, message or any products on display, accent lighting is used. For example spotlights can be used to highlight where your literature sits. With some careful thought, we can use lighting to draw visitors’ attention to the right place/exhibits and enhance the clarity of message you want to convey.
Connecting People through Creating the Right Ambience
With careful selection of the type and positioning of lighting, we can create the desired atmospheric ambience in the stand. For example, soft or dim lighting for a more peaceful or relaxed atmosphere conducive to meeting or where you want people to spend more time in reading the literature. On the other hand, strong lighting is effective to draw attention and is best used for new product launch.
A useful rule of thumb in choosing the types of lighting for the stand is that it is attractive enough to draw people to your stand and effective enough in allowing information and message to be conveyed to the audience without distraction. Therefore, it is equally important to pay attention to shining lights in the direct direction without causing discomfort to the eyes of your visitors and at the same time, make the visitors feel the stand is spacious, inviting and open.
Table Top and Pop Up Displays
The use of lighting is not confined to large exhibition stands. Good lighting can make a table top or pop up display look engaging and attractive to visitors by appealing to their sense of wonder. It is a brilliant idea to use light box to create an evenly lighted flat surface or even illumination of your logo or any message that you want to convey.
In short, why not add life to your stand or table top and pop up display with exciting lighting design? Remember a little effort goes a long way to maximize your ROI on marketing – simply include the right lighting tool in your stand design to draw visitors to where you are and what you want to convey.
With these in mind, be sure to remind your designer or stand builder to look into the lighting aspects of the stand from the early stages of design.